Despite the Watch World’s Secrecy, Data Services Expand
Unlike the consumer goods, beverage or retail sectors, the note continued, there are no large consultancies publishing market share data on the Swiss watch sector. “This is due to the impracticality of conducting such surveys and the discreet nature of the Swiss watch industry,” it said.Perhaps no brand is more discreet, nor influential, than Rolex, which continues to dominate the market. According to Morgan Stanley’s seventh annual report, released in February, Rolex’s share is said to have grown — to 30.3 percent — on the strength of its 2023 sales, estimated to have topped 10 billion Swiss francs.Yet, because the…
