Digital dominance in the election: Harris eclipses Trump in online ad spending
In an unprecedented display of digital campaign strategy, Vice President Kamala Harris has far surpassed former President Donald J. Trump in online ad spending. During the critical week of their recent debate, Harris’s campaign spent a staggering $12.2 million on Facebook and Instagram ads, nearly 20 times Trump’s $611,228, according to Meta data. The spending disparity is not an isolated event, but part of a broader trend that has seen Harris’ campaign gain a significant financial advantage since she declared her candidacy. This massive spending on digital platforms is aimed at amplifying her presence in key swing states and broadening…
