Shein’s and Temu’s pricing under increased pressure by new de minimis rule
Recent modifications to customs regulations in the United States are set to alter the competitive environment for e-commerce companies offering ultra-affordable products, especially those focusing on fast-fashion and discounted items. The revised de minimis law, which determines the value limit for duty-free commodities, is anticipated to introduce new financial challenges for online behemoths like Shein and Temu, which have structured their operations around delivering low-cost products straight to consumers in the United States.The changes in regulation signify a major transformation in the treatment of low-value international parcels by U.S. Customs and Border Protection. Before, items worth less than $800 could…
