With NFL Deal, Kristin Juszczyk Is the Super Bowl’s Clear Winner
Still, Ms. Juszczyk, whose website says she is self-taught and started her business after making Halloween costumes for herself and her husband, has more than just the endorsements of Ms. Swift and other celebrities going for her.The fact that Nike was first credited with making Ms. Swift’s jacket reflects the fact that Ms. Juszczyk has, consciously or not, positioned herself at the red hot center of a number of macro fashion trends. To wit: the buzz around upcycling; the desire for customization; the transformation of streetwear into luxury; and the increasing convergence of sports and fashion. As one of her…
