Apple Says Destructive iPad Ad ‘Missed the Mark’
Apple doesn’t make mistakes often and seldom apologizes, but on Thursday, its head of advertising said the company had erred in making a new iPad commercial that showed an industrial compressor flattening tools for art, music and creativity.“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” said Tor Myhren, the company’s vice president of marketing communications, in a statement provided to the publication AdAge. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”Mr. Myhren said Apple would no longer run the ad on TV.The company had faced a barrage of criticism from designers, actors an...