Mark Wahlberg’s Prayer App Seeks Followers on TikTok
Religious content has long been a mainstay on social media, where Christian influencers can garner millions of views. And much of the online reaction to Hallow’s TikTok ads has been positive. Still, Alex Jones, the chief executive of Hallow, said he was aware that some people were surprised to stumble upon the company’s ads on social media.“We do not set any sophisticated or specific targeting,” wrote Mr. Jones, who is not to be confused with the conspiracy theorist of the same name who ran the Infowars website. “Each platform has its own algorithm for determining its feed. We know that…
