What’s It Like to Be Cinderella in March? These Schools Know.
After the victory, Cornacchia said his phone was ablaze with text messages from friends, alumni and members of the media. His school, a Jesuit university based in Jersey City, N.J., with an enrollment of around 3,000 students and an endowment of less than $40 million, had previously been to three tournaments and won zero games.The team went on to win its next two games, before falling in the regional final to North Carolina.The tournament run was good for business. In the eight months before the win by St. Peter’s over Kentucky, the university sold roughly $58,000 worth of merchandise, Cornacchia…
